Top Digital Marketing Strategies in 2024

The 21st-century business arena is highly competitive, of that there is little doubt and if you are planning a startup this year, digital marketing is a critical service that you can’t afford to ignore.

Here are the top digital marketing strategies that businesses are using in 2024.

• Search engine optimisation– Known in the industry as SEO, this is a critical service that boosts a website’s rankings within Google searches. If you would like your site to be on the first page of search results, contact a leading SEO agency such as kingkong.co/ie/ and they can boost your site’s rankings. Page one is possible within a few months if you engage a top-rated SEO agency and this will drive high volumes of organic traffic to your landing page.
• Social media marketing– SMM offers unlimited potential for the small business; contact a leading digital marketing agency and their SMM team will take control of all your social media accounts. You should have accounts with Facebook, Twitter (X), Instagram and TikTok and with daily posting of quality content, you can generate a large social media following and that will pay dividends. Facebook marketing is a powerful platform and using a top-rated digital marketing agency assures a great ROI in your online marketing.
• Pay per click advertising– PPC, as the name suggests is a form of advertising where you pay the publisher and agreed amount for every click your ads receive. If you want the best results, you should engage the services of an agency that specialises in PPC marketing and let the experts manage all campaigns for a high ROI.
• Link-building– It is very important to create many links, as Google recognises them and this helps with search engine ranking. Outreach blogging is a great way to put inbound links onto the web and the more you have, the better. The blogs contain carefully placed links to your landing page; you could put in a standing order for 30-50 blogs per month, which are posted on top blogging sites and that should drive a lot of traffic to your site.

So, these are the top digital marketing strategies that businesses are using in 2024 and should you be looking for the best digital marketing agency, Google can help you locate them.