Techies Guardian

Introduction

How To Rank On Google Search: A Beginner’s Guide – No matter what business you do, it’s important to have an online presence because everyone searches for products and services online. More importantly, having an online presence is not enough; your website needs to perform well in the search engine.

Since the digital marketing field is becoming more and more competitive, small businesses prefer to hire a reputed SEO agency for their improving Google ranking. Igloo, a reputed SEO agency in Dubai, suggests some insightful strategies to improve search engine performance and boost ranking in Google. Continue reading to know about those strategies and best practices.

Best Practices for Higher Google Ranking

If you want to rank higher in Google, follow these best practices and tactics to improve your search engine performance and high authority.

1. Know Your Position from Google’s Perspectives

First and foremost, it’s crucial to know where do you stand in your niche and what are your website’s performance indexes. You can check out your website authority using different SEO tools. It will help you determine what SEO strategy will work for you.

Moreover, it will also help you to select keywords for your website. If you don’t have high domain authority, you can target low difficulty, high volume keywords to your website. So, the first thing is to check your website’s position in the search engine is the first step before applying any SEO strategy.

2. Conduct Smart Keyword Research

Based on your position, you need to do smart keyword research. Although difficult keywords have high volume, they are not ideal keyword selection because it’s hard to compete with a low domain score.

There are several free and paid SEO tools using which you can find relevant keywords in your niche. Choose long-tail keywords for targeting a specific audience. Look for Google’s recommendation from the autocomplete feature. It will give some idea of keyword selection.

3. Identify Search Intent of Your Target Audience

Once you find 5 to 10 keywords, you need to identify the user’s intent. Understanding the user’s intent will help you create relevant content that they are looking for. The best way to figure out user intent is to search the keyword in Google.

After you hit enter, you will find a lot of search results. Now, you can analyze them to understand what people want to know for this particular keyword. You can use “People also ask” in Google’s SERP to figure out the search intent of users. There are mainly three types of user intent: informational intent, transaction intent, and navigational intent.

4. Create High-Quality Useful SEO-friendly Content

Based on the keyword and user intent, you need to create high-quality useful SEO-friendly content. Poor and irrelevant content can increase your bounce rate, and users may not stay longer on your site.

SEO-friendly means you need to maintain proper keyword density and the general guidelines of SEO for a better search engine performance. Try to use the focus keyword in your title tags, meta descriptions, heading tags, introduction, conclusion naturally.

5. Internal and External Linking

Internal linking helps Google to recognize that your website has enough information for the user. It helps you to build a site structure.  Another benefit of internal linking is visitors spend more time on your site.

External linking is a good way to improve your site rank and also authority. When you get links from high-authority sites, it indicates to Google that your site is a trusted one and authority in your niche.

6. Track Your Performance and Optimize Your Pages

Finally, you need to track your pages and figure out which pages are ranking on Google. Based on your performance, you can optimize those pages through content optimization, link building, etc.

Make your content more relevant and appealing by adding frequently asked questions on the topic and proper format. When you add these questions and properly format your content, chances are higher that Google can show them in featured snippets.

Final Words

These are some simple ways that you can apply to your website for better ranking organically. There are other paid strategies to boost your ranking, such as social media marketing, Google Ads, Influencer marketing, etc. However, it’s better to work on organic traffic initially before applying any paid campaigns.

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In addition, read more helpful resources at techcrunchpro

Fix Error Code 771 – Satellite TV has many problems and one of the major issues that consumers can face is poor reception. This is because the satellite service is hampered by poor weather conditions. It all depends on the provider you have and how quickly the customer service can resolve the issue. This problem of poor reception is not present with cable TV as the weather has no direct impact on the services. Even if there are problems, the cable TV providers Mediacom has excellent customer service. You can get all issues resolved by contacting Mediacom Customer Service.

The error code 771 is a common problem with DirecTV. This article will explain why this error occurs and how can you troubleshoot this error:

Also learn: How to solve [pii_email_57bde08c1ab8c5c265e8]

What is error code 771?

It is a common error that is linked to your DirecTV service. This error code comes when your DirecTV is searching for satellite signals. You might see this error frequently and if you are a new customer, you might get frustrated.

What causes this error?

There are many different variables that can cause this error, therefore, it is difficult to predict the right reason for this error. Unlike the 722 or 721, this error does not have a single solution as you cannot predict the right reason for it. As discussed earlier, the common reason for this error is the poor weather conditions. Therefore, if there is a storm outside, your receiver will be searching for the satellite signal and you shouldn’t bother fixing the error. In stormy weather, nothing can help you.

Other reasons for this error may include an accidental change to the electric supplies and cables, equipment error, and the aftermath of the storm. The best thing you can do to figure out is retracing your steps before losing the satellite signals. Before even starting troubleshooting, just take a deep breath, and try to remember if you changed any settings or changed the position of your dish.

Here are some of the things you can do to fix the error code 771:

Locate the Access Card

The first thing you can do to fix error 771 is by locating your access card. You can find it on your DirecTV receiver behind the small front panel. Remove the access card and wait for 30 seconds before plugging it back into its place. If this step fixes the issue, this means that there is a problem with your satellite dish or maybe the cables running from the dish to your receiver.

Check your Satellite Dish

If removing and plugging back the access card does not work for you, it is better to check whether something is interfering with your satellite dish. It should be facing the Southern Sky. Your satellite might be blocked due to ice, branches,or change in the direction due to wind.

Check your cables

This is another simple solution to fixing the error code 771. If you have called a technician to fix the issue for you, it may take several days. Therefore, you can try these hacks as doing something is better than nothing. Therefore, plug all the cables from your box and make sure you know which cable goes into which outlet. After unplugging the cables, make sure you unplug the wire from the power outlet. Wait for 30 seconds and then plug them back again. Restart your box and see if the error has been resolved.

Reset the receiver

This step should be done as a last resort if nothing works for you. This is because resetting the receiver takes a lot of time and will leave you hanging. It can resolve the issue from the start and you will have to wait for 30 minutes or more causing a lot of frustration. To reset your receiver, locate the red button. This button is located next to the access card that you removed earlier in this guide. This tiny button is hard to press and you will be needing a pencil or paperclip to press it. Once you press this button, the receiver will reset it and as a result, your device will restart. The TV screen might go blue or black. However, there is nothing to worry about and you will see the DIRECTV pop up upon restart. You will regain the coverage as soon as the receiver resets.

Final Verdict

If the above-mentioned steps don’t work, call the internet service provider and wait for them to resolve the issue.

MORE INFO:- technnologyan

How Can You Perform SEO A/B Testing in Google Search Console – SEO A/B testing enables the website owners to understand the positive impact on keyword rankings that are taking place, due to the changes they made on the websites. Any elements of a website can be A/B tested, but the best ones to test are the ones having a direct relationship with the ranking algorithm of Google. However, these tests depend on the size of the websites and their agility to roll back changes. If an A/B test proves effective, a site owner can confidently incorporate more similar changes. So, if you want to perform SEO A/B Testing in Google Search Console, then you can easily avail of the best SEO Australia services.

The uses cases for SEO A/B testing:

To improve in keyword rankings, you will need to change certain website elements because of the weight they have in Google’s algorithm. The title tag influences click-through-rate (CTR) directly. A/B testing meta descriptions are beneficial for the sites that already consist of a lot of keywords as they result in more clicks. Adding schema markup to a web page can be of great use for an A/B test. The Internal links can promote keyword ranking improvements, especially for websites with an enormous number of landing pages. It also helps to measure how much Google is responding to the content. A/B testing also looks after that all the pages are properly crawled and indexed. For site migrations and to understand the impact of adding experience features, A/B testing becomes important.

The types of SEO A/B testing:

The types of A/B tests that can be executed on a site are- A Then B, multi-page and multivariate testing. The basis for A/b testing is A Then B. This form of testing simply compares a single page’s performance with a different variant. It is much easier to implement and is better for smaller websites, particularly when you are confident about the changes you are making. Multi-page is a type of A/B test that can be performed on big websites that consists of a massive number of landing pages. A multivariate is a form of A/B test that works great for measuring the behavior of the user, as it increases the number of variants that are being tested.

How to execute an SEO A/B test?

Making use of website snapshots and rollbacks are the easiest ways to perform the A/B test. Perform website backup or take a website snapshot before implementing the changes, so that you can restore your website to its previous versions if the changes are not effective. Figure out the variant that is being tested, and make the changes to a page or the group of similar pages. Wait for about 7-14 days to conclude the impact. Finally, compare the keyword rankings with the original page/s in Google Search Console. If the SEO gets improved, you will be able to see it in the benchmarking. If you doubt any mistake, restore your website to its previous versions and commence with different optimizations.

Hosting environment matters:

You can either perform a website backup or take a site snapshot, but it depends on the hosting environment. While one environment may require you to take site snapshots, another environment will require you to perform backup to restore from. The best is to use a tool that allows the users to roll back to any version of the site. For blocking the dev domain from indexing and crawling, just adding a canonical tag will not be enough. Thus, it is better to make sure that all the in-development website pages contain robots with no index tag. It can be best if you can use both robot’s no index and real canonicals for better protection.

Conclusion:

A/B testing is a robust method to refine the SEO strategies for a maximized result. Besides helping the website owners to make more data-driven decisions, it also helps the SEO strategists to prove the worth of their work to their clients.