Marketing

How Video Content Helps SMEs Attract More Customers? – SMEs account for 61% of employment and 51% of overall annual turnover in the UK. SMEs are also struggling massively at the moment, as all kinds of fallout from the Covid-19 pandemic, economic issues, political issues and other factors are causing insolvency to be commonplace in businesses of that size. Additionally, we have all seen the endless statistics about how quickly start-ups and SMEs are doomed to fail, and how common it is for a business to fall through at speed with just one mistake. Scary stuff,

To summarise, as an SME you have the world on your shoulders and it’s almost unthinkable to consider adding anything to your list that isn’t immediately targeted at staying afloat, and dealing with immediate opportunities for growth.

Interestingly, though, there is something you could and should add to your list of things to do because the benefits are probably much more substantial than you realise. That new addition to your list?

Video Content

Video content will cost you time, money and resources to push what’s been made so that it really works for you and makes the most of the effort you have put in. In return, you get some pretty huge benefits, including a new way to attract new customers.

You can attract new customers with video content in so many different ways, hopefully boosting sales and maintaining customer loyalty, too. If you’re still not convinced, take a look at the following reasons that video content can help SMEs just like you attract more customers:

An Increase in Conversion Rates

Adding a video to your landing page can increase conversion rates by over 75%. So not only are your videos going to attract more customers (as we discuss more below) but they encourage the sales to go through, and make those website visits count. It doesn’t even have to be a complex video or a particularly amazing or unique video, either. Just have some nice visuals of your products and a high-quality voice over from a voice over service explaining what they are and what they do. It’s so simple, and yet, so effective.

Introducing Your Brand to the World

Your brand awareness is not high, because you are an SME. Unlike major brands, you don’t have giant billboard ads, advertising at football matches, giant social media accounts and similarly expensive forms of marketing. You don’t have the big brand way of getting new customers.

What video content does, is affordably allows you to introduce your brand to the world in a dynamic, professional way that is engaging and that grabs the attention of the viewer. With video, you can use your voice over company actor to be descriptive, to be emotive, to create waves and encourage conversations. You can tell a story – your story – and new customers will pay attention and hopefully want to be part of your story.

Down to the sales – customers are also six times more likely to buy from a company that is purpose-driven. So, by showing your purpose in your brand video, you actively increase your chance of getting more sales.

Building Trust

As an SME you don’t have the trust of your customers yet. A few may love what you do, but you aren’t big enough to have your brand images, colours or other marketing associated with a trusted message at a glance. What video content is able to do is engage your audience in full, so that they trust you more. One study showed that when people think of what it means to be human, they think of how we are able to feel and how we are able to think. Furthermore, the study showed that businesses are missing out on their products and product marketing connecting with consumers because they are not utilising the human experience as part of their campaigns.

A good example of this is where a company may put out a video of a product and a product alone. We don’t see that product changing the life of the person using it, we don’t even see a human interacting with it. That is why social influencers are so good at what they do – they show us that people we like use the product, and they show us the human behind the product use. Making videos, especially those with people in them, or ways of explaining the human side to your business, is essential for building trust between your customers and your brand.

Social Sharing

Social media posts with video content generate 1200% more shares than those with text and photo combined. As an SME you know social media is integral to your brand growth, and if you want to make your content work as hard as it possibly can, the way to do that is with videos rather than photos or blogs.

Do be careful not to rely on viral videos to suddenly create big traction and impact. Realistically, it is a consistent stream of well-made videos consumers will respond to long-term. Viral popularity doesn’t last, and doesn’t even necessarily convert to sales either. Think high quality, slow and steady and you will win the race to gaining more customers.

Social Proofing

Social proofing is essentially how we, as people, look to other people to show us that something is OK to buy or use. This includes their take on products in the form of reviews or forum discussions. As an SME, social proof is essential.

You might only have a small number of people who have used your product, so you are lacking in social proofing, which is why encouraging people to leave reviews and testimonials is essential. It is also why you should take that positive feedback and include it in a video.

You can also work with other brands and influencers who can create video content that provides product social proofing. Even if you do have good social proofing for your brand, video content showcasing it is a great way to draw attention to it, thus attracting more customers who may require that kind of psychological encouragement to approach your brand and buy from you.

Explainer Videos

As an SME you might need to go the extra mile to get people to understand your product or services. New customers might not be enthralled by the images of your products or your packaging (something to work on another day) but if you show the product in a video and explain how it should be used, they will have more chance to see how it can benefit them, and their lives. Importantly, they also retain more information about the product than they would from a written ad. Statistics say we take in 95% of a video’s message when we watch it, compared to just 10% of the message we get from text, such as a blog.

Becoming an Industry Leader

When brands repeatedly ask people to buy from them and they don’t offer much else, customers will not show intrest. New customers may not initially have a reason to pay attention to you, and constant messaging to buy from you could have even turned them off.

To refresh your image and engage new customers, and establish a stronger bond with current customers, you can offer video content that is shared just because it is relevant and useful for your target audience. It is how you become an industry leader. You create content your audience would find useful, without any expectation from them to buy from you. This information is shared and liked on its own merit, and you elevate your position in your industry.

The ideal scenario is that customers come across your content through general online sharing and then find out about your products, instantly giving them a positive impression of your brand and your knowledge as an industry leader. It’s a way to get brand trust before a customer has even found out about your products, improving your chance of a purchase when they do shop with you because they have already discovered that you know your stuff, and that you’re trustworthy.

Expansion Across the Globe

When you create content as an SME you target it to your audience in this country and you may also want to acquire customers from other countries as you test the market, and potentially expand into other areas of the globe.

Video content is very easy to translate with the help of a professional voice over company. That professional voice over company can offer you the chance to have German voice overs, Spanish voice overs, Japanese voice overs – any language you need. You could also add subtitling easily with a translation company providing accurate, localised subtitles. It’s a really great way to take one high quality video and stretch its use overseas, helping your SME expand further afield in an effective way that appeals to many people.

Additionally, your content is also accessible to people who may be hard of hearing, or who struggle with vision issues, as they can access subtitling and voice overs on your video and learn about your products, opening up even more buyer potential than you had before.

Why Not Make a Plan to Create Video Content Today?

Hopefully you can now see that video content is not just a good idea for you as an SME, but it is essential. You can attract so many more customers with high quality videos, especially if you include professional voice overs to add that extra finesse, premium feel and polish – everything you want to associate with your brand.

Why not make a plan to create video content today so your SME can soar above the competition and impress your target market? With video content your SME will not just survive these challenging economic times, but it can truly thrive and go from strength to strength.

Social media has become an essential tool for marketing, with over 4.26 billion active social media users worldwide in 2021; this number is projected to reach6 billion users by 2027. From small businesses to large corporations, social media marketing has become a cost-effective way to reach potential customers and increase brand awareness. However, creating a comprehensive social media marketing campaign is a challenging feat. It requires careful planning, strategic execution, and constant monitoring. This article will explore six tips to help you create a successful social media marketing campaign.

Define Your Goals and Objectives

The first step to creating a comprehensive social media marketing campaign is to define your goals and objectives. What do you want to achieve through social media marketing? Do you want to increase brand awareness, generate leads, drive website traffic, or boost sales? Your goals and objectives should be specific, measurable, achievable, relevant, and time-bound. This will help you stay focused and motivated throughout the campaign.

Know Your Audience

Knowing your audience is crucial in creating a successful social media marketing campaign. Whom are you targeting? What are their interests, behaviors, and preferences? Understanding your audience will help you tailor your content to their needs and interests. Social media analytics tools can gather data on your audience’s demographics, location, interests, and behavior. This will help you create targeted ads and content that will resonate with your audience. With a marketing partner like Adroll, you can easily track your campaigns’ engagements, traffic, and performance across all channels.

Create Engaging Content

Content is king in social media marketing. Your content should be informative, entertaining, and engaging. It should grab your audience’s attention, spark their interest, and encourage them to take action. You can create different types of content, such as videos, images, infographics, a digital marketing blog, and podcasts, to keep your audience engaged. Your content should also be optimized for social media platforms. Each network has its rules and guidelines for content, so make sure your content is tailored for each platform.

Utilize Social Media Advertising

Social media advertising is an effective way to reach potential customers and promote your brand. Facebook, Instagram, Twitter, and LinkedIn offer different advertising options, such as sponsored posts, ads, and campaigns. Social media advertising with a partner like Adroll allows you to target specific audiences based on their demographics, interests, behaviors, and location. This helps you reach out to the right people at the right time. If you’re unsure where to start, consider working with the marketing experts at Adroll. The Adroll team can help you create a comprehensive campaign and budget for your social media ads. Considering the cost of advertising on Facebook and other platforms, creating a budget and marketing strategy before launching your campaigns is essential. The experts at Adroll can help your team design and tailor a marketing strategy specifically for your target audiences and across all channels.

Monitor and Measure Your Results

Monitoring and measuring your results is essential to creating a successful social media marketing campaign. You should track your performance metrics, such as engagement rate, reach, impressions, clicks, conversions, and ROI. This will help you determine what’s working and what’s not and make necessary adjustments to your campaign. Social media analytics tools, such as those offered by Adroll, can help you track and analyze your performance metrics.

Be Consistent and Authentic

Consistency and authenticity are crucial to building a solid brand presence on social media. You should post regularly and consistently to keep your audience engaged and interested. You can create a content calendar to plan your posts ahead of time and ensure a steady flow of content. you should also be authentic and transparent in your social media interactions. Respond to comments and messages promptly and honestly. This will help you build trust and credibility with your audience.

Creating a comprehensive social media marketing campaign requires careful planning, strategic execution, and constant monitoring. You should define your goals and objectives, know your audience, create engaging content, utilize social media advertising, monitor and measure your results, and be consistent and authentic. By following these tips, you can create a successful social media marketingcampaign to help you achieve your business objectives and build a strong brand presence. Modern marketing requires a strong social media presence to be successful; start planning your campaigns today.

Introduction

Tips To Help You Manage Your Marketing Campaign – Have you ever heard of the old saying that “if you don’t market or promote your goods and services properly, you will find it difficult to attract the attention of your prospective customers?” In case you have not heard of this old cliché, we will like to use this article to remind you of the truth behind this statement.

Let us paint a picture. Suppose you are just starting out a new brand and you have a nice product or service that will likely solve the pain point of so many prospective customers out there. There are two things that are likely to occur to your brand. First, your business is likely to succeed and your brand will expand. Sounds awesome, right? Secondly, your business is likely to fail in the first or second month of launching your product or services. One of the things that will make your business fail in the first year of starting is if you don’t get your marketing campaign right.

Reaching your targeted audience through marketing is one of the effective ways to create and grow your business, from where it is now to an enviable height, where you will compete favorably with other businesses in your target market. Your marketing campaign will not only launch your marketing gimmicks to your current client alone, you will also reach out to your potential clients. An ideal marketing campaign is not all about spending huge amounts of money or hiring a professional marketer that will write a marketing script for you to follow, a marketing campaign that guarantees success is all about devoting your time, energy, and resources to attract the right audience that will become a loyal fan in the long run.

4 Tips To Help You Manage Your Marketing Campaign

So, if you have a robust marketing campaign one of the things that will help you run the marketing campaign is an effective team. In this article, we will take you through the top 4 tips that you need to inculcate into your marketing campaign to effectively help you manage your marketing campaign.

Let’s get started!

#1. Planning

The first tip to help you manage your marketing campaign is to first understand what you are on the market to offer. Imagine launching a marketing campaign that you do not know where you are starting from and where you are headed. One of the things that will help you understand where you are headed is to sit down and plan your marketing campaign with your team.

The planning process will reveal the type of marketing tools to deploy so that you will achieve an effective result at the end of the day. Planning will also help you achieve the total amount you will spend on a marketing platform and on advertisements. A well-written marketing plan should outline how you are going to achieve your marketing goals in the nearest possible time. The plan should also be specific on the type of professionals to hire to help you drive your marketing goals.

When you are able to draft a robust marketing plan, you will be able to determine even without launching the marketing campaign how effective the campaign will turn out. The funding that will be needed to launch the campaign will also be made available by funding sources.

#2. Testing

Testing is another important tip you need to implement before launching your marketing campaign. While testing can be costly and timely, if this is your first time launching a marketing campaign, it will help you do a cost-effective job before launching your marketing campaign on the market. A good way to implement testing is to form what we call a focus group. Investing in a focus group will help you to test your advertisement on different groups to receive their different feedback before launching your product or services.

You can use a feedback questionnaire and survey to get the feedback of the different groups you are testing. For instance, MSP marketing Agency offers this service. You can spend some time analyzing their feedback so that you know the areas where you need improvement and the areas where your advertisement will do well when you finally launched the campaign on the market. Testing is an economic way of knowing whether or not your marketing campaign will work. If the result of the test goes in the negative direction, then it is a pointer that you have to recheck your testing procedure or you have to improve on your marketing campaign.

#3. Monitoring

Monitoring is also a great way to manage your marketing campaign. Regardless of your product or services, when you monitor your marketing campaign, you will know whether or not your prospective audience are assimilating your campaign the way it was puposive from the start. Asking your prospective customers what platform or website they heard about your product or services is one of the best ways to monitor your marketing campaign.

Within the first stage of contacts, you should ask your new leads where they heard or found your products or services. Monitoring will also help to shape the outcome of your marketing campaign because, as you spend your budget, you will see in real-time where and what your budget is being used for.

#4. Execution

The last but not the least tip is execution. When it comes to marketing campaigns, one of the rules that professional marketers have often put forward in the marketing space is that you should not allow your marketing campaign to be generic. Your marketing campaign needs to target a specific group of consumers in your niche market.

When you execute a marketing campaign that targets a niche market, you’ll be able to determine your content, messaging, language, and place to reach your target market. The bottom line is to make sure that your marketing campaign reaches your audience on a personal level.

Final Thoughts

Managing a marketing campaign can be overwhelming if you don’t know where to start from. But with the tips we have shared in this article, you will be a step ahead of your competitors if you implement the tips to the latter.

Cryptocurrency Investment – Don’t Make Common Mistakes – To make more profit with Cryptocurrency Investment , you have to invest in them, so that you can make big profits. For this, you need to know when is the right time for you to invest. For example, in the year 2017, when there was no scope for any person to lose in this. You have to wait for the right time to invest for which you need your luck. Cryptocurrency investment strategy is being improved every day so that there are no mistakes made by investors. So, if you are planning to trade or mine Bitcoin, then you may visit the website of the BitQT app.

A skilled and disciplined investor who is reaping huge profits after a long period. While some novices are eliminating some worthless coins which is a bad long-term investment strategy. This is one of the biggest reasons why this investment strategy is being curated: there are some common mistakes to make and avoid when investing in the crypto world, which are listed below.

So let’s start with some basic mistakes first. If you are a seasoned investor, read this blog till the end!

Know Some Basics of Investing

If you are looking to get started with crypto or are just looking forward to trading, keep in mind that you don’t have to be in a hurry. It is important to educate yourself on a cryptocurrency trading strategy that requires you to devote a little of your time. Have you tried to know some of the basics related to blockchain technology and bitcoin before? If not then you have to get some information to know it. For this, you have to take some time so that you know everything. You will need to know some basics associated with it, for which, you can navigate to its website – along with it you will need to know the investment strategy of crypto to get started completely.

Avoid overtrading

There are some new investors, who think in the very beginning that they will do many trades in a day, which is not right at all because it is not less than any risk for you. There are also some who lose out on fees as well, because they make some mistakes while trading and because of which they start trading more to make up for the losses incurred in the trade. That is, you yourself dig a deep pit for yourself.

If you don’t have a plan

Some people have joined this market, which is touching its heights. If your portfolio hits an all-time high, you may hit a high. On the other hand, if the price of your coin drops. If you are looking for the easiest and best way to escape from situations, then you need to set a goal to save yourself from situations. Thus, on which you have to stick and don’t need to get too greedy.

You Don’t Use the Best Tools Accessible

We are talking about the cryptocurrency industry which is full of creative and hardworking people. Thus, who are used to offering services and products. Relying on yourself is not enough, so devise the best investment strategy and make use of the tools at your disposal for better decisions.

If You Don’t Understand Technology

What makes bitcoin and other cryptocurrencies so innovative is the underlying technology. If you have not understood this technique well, then this path is going to be risky for you. Nor should you rely on the ‘knowledge’ of another person to make an investment decision, as doing so will pose little to no risk to you. Unless you fully assess its projects, you may miss out on some opportunities in this.

Crypto Market and Its Peculiarities for Newcomers in Trading : The Crypto market saw a natural rise in the last couple of years. Bitcoin and other types of digital money proved to be an effective way for transactions online. Furthermore, it is a real investment in your future that can work for you when necessary tools are applied. It can be complicated for a beginner to grasp all the processes and get the gist of crypto investments. However, when you have experienced help to guide you on your journey in the crypto markets, anything is possible.

Crypto Market as a New Form of Investment for Future

There are different thoughts on the necessity of cryptocurrency investments. Some people say that the profit isn’t worth it. But others show the contrary results. So many people got rich by simply following the necessary algorithms, researching the market, and forecasting possible fluctuations. And you can be the next one to gain wealth from crypto transactions.

The market is already full of traders and investors. But Bitcoin is still a great way to start your crypto journey with the right signal crypto. If you want to try trading, every door is open for you. First off, it is a perfect alternative to the outdated banks that can’t offer beneficial deals for the clients. Second of all, Bitcoin has become a convenient way of online shopping. You can pay with the coins easily. And the perspectives are truly impressive. The stats show that there are so many other coins to enter the market and rise in price. You should have no fears about crypto. It is safe if you know what decisions to make.

Choose the Right Algorithms and Win More

We know how challenging it may be for beginners to manage processes in the crypto market. Sometimes everything gets puzzling, and you need extra help. This is why the assistance from a well-experienced broker gets quite helpful. You can find a wide range of qualified brokers with our service and get the essential tips for your trading strategy.

• When you deal with us, you get connected with experienced brokers. These experts offer real help with trading for beginners. If you want to start successfully, you should find a relevant broker. And it won’t cost much. In most cases, you can start with at least $250 to join the market. And your investments should pay off soon.
• Help from the brokers is also great when you start learning something about crypto. Brokers can make it a lot easier. Moreover, the website is easy to work with. The platform is entirely oriented toward clients of different levels. If you are a beginner trader, you won’t find it difficult to manage the operations.
• It is a secure way to start working with crypto and become a trader or investor. The platform is safe for internet users. You get protected by the guarantees presented by the company.

You can start your effort and enter the market on your own. But when you get help from the broker, the process will be smoother. You don’t need to stumble upon the difficulties. Brokers will consult you, answer your questions and ensure clear communication during the whole communication process.

Hurry Up and Don’t Lose the Best Opportunity

The Crypto market is very versatile. Coins appear pretty often, and they change their prices frequently. It influences the market. But you still have the chance to get into it and get your profits. But it’s better to hurry up. The Crypto market proved its power years ago, and you aren’t a pioneer. There are lots of people who have already moved forward and succeeded. And you shouldn’t hesitate either.

Although there are lots of great opportunities for newcomers, you will also face different risks. Crypto is highly volatile. And you can’t usually be 100% sure about the outcomes. This is why some expert help from experienced brokers may help you forecast the potential danger and prevent the loss of money. It is a promising investment, giving you so many benefits over those who still consider their decision towards crypto. It’s time to hit the market and get your jackpot with our help.

Another name for the digital Yuan is e-CNY, a centralized digital currency of china. The primary use of the digital Yuan is to make retail payments in china. The popular banks of china, like the people’s bank of china (PBOC) and the central bank, have conducted pilot programs to promote the digital Yuan in the last few months, using the Digital Yuan. The main long-term reason behind the creation of the digital Yuan is to compete with other digital currencies like bitcoin, doge coin, lit coin, and some other central bank digital banks currencies. The second reason behind the creation is china wants to make online payments cheaper and more reliable. The system is accessible to everyone and facilitates anonymous payments [to a certain extent].

This currency is wholly owned by the people bank of china [PBOC], and it will put it into services through other payment service providers. It also ensures people’s safety of their personal information and keeps an eye on the anonymous movement of payments. Also, to trace illegal activities like money laundering and tax evasion. As the digital Yuan is a centralized currency, it is risk-free. It requires only a mobile number to have an e-CNY wallet. Generally, the payment process through it is much faster than traditional payments.

Can we use digital Yuan overseas?

The answer is yes, we can use digital Yuan overseas, and shortly, it can challenge U.S. dollar dominance. China is now one step closer to internationalizing the digital Yuan. It is a country’s upcoming currency that can be used overseas for export imports and create strong competitiveness among other currencies.

B2B transactions can lead the way: –

The most extensive use of digital Yuan is doing overseas business transactions. Receiving the funds over a one-day process can make currency gain more hype, among others. It also reduces company costs and time. One can perform real-time transactions over the phone in a couple of minutes. It facilitates customers to send digital e-CNY to a Chinese factory quickly. The factory can dispatch goods a few hours after receiving the payment.

Where they have a primitive and costly banking system, these smaller companies who buy and sell to china relatively pay high fees related to transferring funds through wire transfer, paperwork, and currency fluctuations. These can also take time to receive and send funds, reducing the speed of business between two countries.

It can be a plus point for china and the other countries that have business relations with china. It also helps increase profits for small businesses that have to pay fewer fees for funds transfers. Moreover, the country has made easy access to e-CNY, which makes its foreign users easy to use, and this is a plus point for countries’ business growth.

Long and slow process to challenge U.S. dollar dominance: –

It is hard for the digital Yuan to replace the U.S. dollar in foreign markets because most traders will likely pay in U.S. dollars or euros for a fifth of world trade. Another expert also said it will take time to develop international significance as the digital Yuan is still new to the market. The two parties must agree to pay over in it – the Chinese and the foreign party. Some countries like Thailand and Laos are excited to encourage e-CNY to promote its tourism. However, the countries that sell goods to china may feel unaided to receive the payments in e-CNY.

Road initiatives:-

Several nations have their portion of loan development in RMB. The Chinese trade group encouraged to use of the digital Yuan. It would be a massive opportunity for the implementation of the digital Yuan. All the counties that are involved in this initiative will come at one place and will connect with this token. E-CNY can make a game changer; it has been seen that it can reduce business costs by up to 10%.

The main aim of the people bank of china behind launching the digital Yuan is to replace some cash transactions from circulation. It makes payments more secure and efficient, reducing the cost of an overseas business with trade relations with china. It reduces transaction time and also bypasses lengthy paperwork for overseas payments.