Marketing

As the public became more familiar with electronic communication, mass mail marketing campaigns gave way to email marketing campaigns. If you worked in marketing before the social media boom, you would surely remember the days when email was the main platform for marketing.

Email marketing is not spam. Nor is it a personal note from a former colleague. It’s something in between. Your customers don’t give away their personal information lightly, and if the information is used correctly, email marketing can be both a relationship-building tool and a profit-making tool.

You should use email to strengthen an existing relationship with your subscribers and prospects by providing relevant and valuable information that will help them act to achieve their goals.

That’s right; email marketing isn’t just about you or your business. It is about addressing the customers with respect and dignity. If you keep this golden rule in mind, your subscribers will not only read your emails, and they’ll be eager to hear from you every time.

Here are some strategies for email campaigns that would help in obtaining leads:

Write email campaigns that get results

Email marketing campaigns are devised on how customers view each component of the emails, starting with the subject line. Media headlines grab your attention and allow you to listen longer or read further. A meaningful subject line for an email delivers the same oomph. Subject lines should be relevant, interesting, and authentic.

Journalism students especially can quickly learn how the inverted pyramid style of writing gives readers the most important information first. The rest of the paragraph or article supports the initial information or offers additional detail. Your email marketing clients will respond to the same style of writing. They want the big news first because they often read your emails while commuting or at work. If they want the details, they’ll proofread the email right before they buy.

Keep your emails simple and minimal. Just like a crisp, ironed business suit sends a professional message, a clean and uncluttered email lets consumers know you are a thorough professional. If you can’t make a professional-looking email, look for professional-looking templates or an email marketing firm that can help you out. Be aware of your goal. Each of your emails should have a clear purpose, like educating your customer, asking for referrals, or getting them to follow your company’s social media platforms.

Engage your email readers with short, relevant content

Verbosity and fluff have no place in email marketing campaigns. Reveal your goal upfront and explain how your goal relates to the customer to make a connection. Choose large fonts in an easy-to-read style. Your readers may be people who constantly read while on the go, or they may have poor eyesight. You’ll want them to read and scan the email.

Quickly move your email wording to your call-to-action section and make the action you want them to take super clear. Try to think about how the emails in your inbox grab your attention and which one’s make you click delete.

Create personalized emails for cold prospects from all sources

The main sources that I get our leads from are our blogs, organic traffic, pay-per-click ads, and sellers. No matter where you look for your prospects, use multiple personalized email channels based on those prospects’ needs. Then categorize them and put them in the correct automated messaging chain. This aspect places them in your sales funnel to warm them up and prepare them for sales.

Generate leads from blogs

Our prospects love our informative blog posts. Use blogs as an opportunity to send related articles to targeted customers. This approach kicks off the possibility of a call to action by encouraging them to contact you.

Move warm emails to warm leads and make the sale

It’s important to pay as much attention to your warm leads as to your cold leads. When our emails go from the cold list to the warm list, I have a specific email to nurture the relationship and make it a little warmer. Include thoughtful testimonials to help gain credibility. After sending the warm email, follow up with a second email asking if they are still looking for your services. Include a sales offer or coupon to bring the prospect closer to a sale.

Email marketing has long been a proven method of generating leads. This approach continues to enjoy a sound track record despite the rise of social media platforms. Email marketing remains an effective way to generate leads at a reasonable cost. One thing that hasn’t changed with email marketing is that you need to be strategic about phrasing each part of marketing emails. One of the best things about email subscriptions today is that you can count on your prospects having some level of interest in your product or service that encourages them to sign up for your email list.

Purchasing an Electric Vehicle – In the motoring world, electric vehicles (EVs) have moved swiftly from the sidelines to the spotlight, sparking a revolutionary shift in the automotive industry. These vehicles, powered by electricity, represent more than just an alternative mode of transport. They are the vanguard of a comprehensive change in societal perspectives about mobility, sustainability, and the interplay of technology with our day-to-day life.

As countless drivers across the UK contemplate leaping into the electrified future of transportation, the question presents itself: Is the electric vehicle the right choice for you now?

With a charging infrastructure that is growing rapidly across the nation, and an ever-widening range of electric vehicle models pouring into the market, the prospect of owning an EV is looking increasingly attractive. The landscape becomes even more appealing with platforms such as Bonnet that enable easy access to many charging stations, simplifying the EV experience significantly.

Consider the Environment

Purchasing an Electric Vehicle – When it comes to implementing different measures to fight climate change, every small action matters. Opting for an electric vehicle is a significant step toward a sustainable future. Electric vehicles produce zero tailpipe emissions. This fact, in itself, is a massive win for the environment. Moreover, the electricity that propels EVs might be derived from various renewable energy sources, such as solar or wind power, further reducing your carbon footprint. When you drive an EV, you are not just embarking on a journey but also contributing to a global movement toward a cleaner, greener future.

The benefits of driving an EV extend beyond the environmental impact. When you travel in an EV, whether a short hop to your local shops or a long-distance trip to explore the countryside, the emissions saved contribute to improved air quality. This means you are also playing your part in creating healthier cities and towns, benefiting your community.

Bonnet, the best car charging app UK, supports your green journey by offering access to various charging stations across the UK and Europe. By choosing EV and utilizing apps like Bonnet, you are making a statement – that you are ready to embrace the future of transportation and that future is green.

Assess the Total Cost of Ownership

The initial purchase price of an electric vehicle might indeed be higher than that of a conventional petrol or diesel car. Therefore, drivers need to consider the total cost of ownership. The running costs of such vehicles can be significantly lower thanks to reduced fuel and maintenance expenses. Electric cars run on electricity, which is cheaper than petrol or diesel, especially if you can charge your EV overnight at home using off-peak electricity.

In terms of maintenance, EVs have fewer moving parts than traditional cars. There is no engine oil to change, spark plugs to replace, or timing belts to worry about. This means maintenance costs can be considerably lower over the vehicle’s lifetime. These savings can offset the initial purchase price, making an EV a financially sound choice in the long run.

The Bonnet app contributes to your cost-saving efforts by providing a simple and transparent pricing structure for charging. No hidden fees, no surprises. You know exactly how much each charging session will cost you, which helps manage your expenses effectively.

Examine the Convenience of Charging

Charging an EV has become more convenient than ever, thanks to the public charging network’s growth and EV battery range improvements. Home charging solutions mean you can charge your EV overnight, just like your mobile phone, and start each day with a full “tank.” Public EV charging points are becoming increasingly common, with many located in shopping centers, leisure facilities, and car parks, meaning you can top up while you shop or relax.

The Bonnet app makes it even easier to charge on the go. With more than 17,500 charging points across the UK, you can easily find a convenient location to set your vehicle. The app also provides real-time availability information, ensuring you can plan your journey effectively. As a result, the increased convenience of charging, along with the growing public awareness and acceptance of EVs, means it is becoming increasingly practical to own an EV.

Scrutinize the Driving Experience

Purchasing an Electric Vehicle – Electric vehicles offer a unique driving experience that might be a revelation to those used to conventional cars. The instant torque delivery of an EV means you have rapid acceleration right from a standstill – an exhilarating experience that is also useful in everyday driving situations.

The lack of engine noise results in a quieter, more peaceful drive. This, combined with the typically smoother acceleration and deceleration, can make driving an EV a more relaxing and enjoyable experience than driving a petrol or diesel car. Before making a decision, it is worth taking an EV for a test drive. This will give you a first-hand experience of what it is like to drive electric. You might find that you can easily get used to the smooth, quiet, and responsive drive.

Final Thoughts

Choosing to buy an electric vehicle is a decision that involves many factors, both personal and practical. It is an opportunity to contribute to environmental conservation, reduce running costs, experience a unique and enjoyable driving experience, and be a part of the future of transportation. Simplified EV charging solutions, like the one offered by the Bonnet app, have made the prospect of owning an EV even more enticing. The app connects users to a vast charging point network, offers transparent pricing, and provides real-time availability information.

Meanwhile, when considering whether to buy an electric car, looking beyond the initial purchase price is essential. The benefits of owning an EV to the individual owner and society are increasingly apparent. As technology advances and the charging infrastructure improves, the reasons to switch to electricity are becoming increasingly compelling.

So, when the question arises, “Should you buy an electric car?” the answer might be a resounding “Yes”. With their many benefits, electric vehicles are not just an alternative to conventional cars; they are a step towards a greener, more sustainable future.

Today, we live in a digital era and can’t even imagine our life without it. In terms of the business sector, Digital marketing is a vital component of any organization’s growth as it can allow establishing an authoritative online presence. The importance of digital marketing had increased rapidly and rose around 20% in the past two years when the COVID pandemic affected several businesses and official work went online. So it is safe to say that digital marketing is the easiest and fastest-growing form of marketing.

The scope of digital marketing is vast as it provides high reach to customers, visibility, measurability of results, feedback of customers, and many more benefits. In the near future, digital marketing will be the primary focus for all advertisers. In fact, around 88% of marketers believe that digital marketing techniques like SEO (search engine optimization), PPC (pay-per-click) advertising, etc., can increase brand awareness by as much as 80%.

So investment in digital marketing can help your business grow and be recognized well in the market. It is witnessed that almost every company has an online presence today, and with the digital media only, they are resolute the customers all told the ways possible. Therefore, there is a high demand for expert and skilled digital marketers and digital marketing courses that help produce well-polished digital marketers.

This article will throw light on the learning path of digital marketing for beginners.

What Is Digital Marketing?

Before knowing the learning path, let us briefly introduce digital marketing. Simply, Digital marketing is known as online marketing that involves all the processes of advertising done through the internet using all kinds of digital/electronic devices. It is also known as promoting brands to connect with prospects and existing customers virtually. Marketing specialists use digital marketing processes to convey promotional messaging and measure the effect through your customer journey.

In real-time scenarios, digital marketing refers to online marketing campaigns. That deliver advertisements through digital channels like websites, search engines, emails, social media, and mobile applications. These campaigns endorse services, goods, and brands so that consumers can rely on digital means to research and find the right products.

There is a huge variety of channels in digital marketing systems in which marketers can build their brands. So marketing and advertising online is a more complex task than the channels alone. Here engagement marketing can help marketers to discover new and effective strategies that can make an impact. Suppose they implement the right digital marketing strategy at the right time. In that case, they can collect valuable insights into the target audience and open the door to new opportunities for customer engagement.

How To Learn Digital Marketing

In today’s advanced digital time, if someone doesn’t have a business online, they are losing a huge market share. So it is a must for every business owner and entrepreneur to get familiar with the paradigms of online marketing. Following are a few steps for beginners to learn digital marketing.

• Set Your Goal- To learn digital marketing, the very first step towards your journey is to set your direction and goal to achieve success. It could be any aim like getting a job, promotion, changing a job, developing advanced skills, starting an online business, or becoming a digital influencer. So set your goals first and take the next step ahead.
• Enroll in any Digital Marketing Certification Course– Almost every sector requires some basic educational background to begin a career. So it need to enroll in any paid or free digital marketing course so that you can understand the tools and techniques. You can learn it online or offline according to your pace and time. Opt for any course to start your digital marketing journey.
• Start Your Own Website or Blog- Starting your own website or blogs will help you practice independently. It is considered one of the best ways to get in-depth knowledge of digital marketing from your own experience. It can help you learn SEO, WordPress, Social media marketing, and much more new things in this era.
• Read Digital Marketing Books and Blogs- Reading digital marketing online available books and blogs can help you prepare for your career in a much cheaper way. It can help you in a great way to start your journey and write your blogs further. It can also help you get knowledge on the latest happening in the world of online marketing. For practically, watch Youtube videos for development, and it more better than reading blogs and learning from paid courses.
• Learn and Develop Your Skills- To learn digital marketing, it is necessary to have basic knowledge in this domain. So it need to learn basic skills like Content marketing, Search engine marketing, Social media marketing, Inbound marketing, Email marketing, Digital marketing analytics tools, etc. You can follow and develop your skills from the comfort of your home.
• Think Creatively- To achieve great success in this domain, you should think creatively and out of the box. Creative thinking can help you to design effective product launches, find new marketing materials and processes, and constantly find new platforms to promote the products/services or content.
• Increase your Analytical Reasoning Skills- Not only creative thinking, but analytical reasoning can help you stay ahead of your competitors. It can help you learn digital marketing tools and techniques effectively. It will also help you interpret data to make savvy decisions.

Besides these basic steps, candidates must do an internship, follow influencers on social media, listen to a digital marketing podcast, watch webinars, and enroll in free online certification courses. Thus, to deeply understand digital marketing techniques to attract more traffic to their websites. Attending digital marketing conferences and seminars and practicing can also polish the skills to become a perfect digital marketer.

Conclusion

So these are some of the important steps to learn digital marketing effectively, and every digital marketer should possess the required qualifications and skills to begin a career in this evolving domain.

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Suggestions to Improve Your Marketing Operations – Do you want to be a successful business person? Many individuals have the same goal, but few of them achieve it. It is heartbreaking to spend a lot of your savings to start a business and fail and it like gathering your money and flushing it down the drain. It is the reason why you need to understand some aspects that make anyone in business successful. For instance, you must understand your market and know how to meet their demands. If you cannot do this, you are likely to end up like the rest. Another vital component is marketing. Letting people know about your business and creating a brand is not easy.

You need to have the right strategies to grow your business through advertisements. We recommend that if you are clear in this domain, you can buy essay about marketing and learn the basics. Over time, we have seen individuals start businesses and fail for a simple reason. They do not promote it to acquire new clients. They also do not know how to keep their old customers. This is a tragedy for any venture.

Even if you are booming, you can flop because of poor marketing. Therefore, the main drive of this article is to assist you in knowing how to enhance your marketing operations. We have done proper research to come up with aspects to consider when marketing your business.

Work with the Audience in Mind

Currently, digital marketing is the talk of every company. Unfortunately, many of them do not deliver the right content. Many establishments are talking about the same thing because they do not take time to know who they are. They do not represent their brand; they say what they think clients want to hear. Have your clients in mind to create an effective marketing campaign. Research your customers, look at what is trending on social media and interview them to know their goals. After you have understood your consumers, you can then create content that aligns your goals and your client’s aims. Ensure you uniquely speak to them.

Establish Your Essential Marketing Metrics

This is essential to help your team know what they are shooting at. The metrics will guide your marketing efforts to ensure everyone knows what to do. Unfortunately, many companies start their marketing campaigns without anything to benchmark. This implies that individuals will do anything they feel is right. If you want to do well, you must have a benchmark for performance. They should also measure your marketing effectiveness to know if it is working.

Stay on Brand

Creating a brand and staying on it is vital in marketing. It ensures consistency across all marketing platforms. Creating a brand voice helps the team to deliver without missing the mark. Clients are likely to associate with a brand that shows consistency. It also works well across business units. Get quality articles from PayforEssay to learn how to create your brand.

Prioritize Content Development

What information do you want to pass to your clients? With the current marketing platforms, clients want fresh and informative content every day. The quality of your content will also determine if it will attract customers or not. Therefore, know the type of content to deliver and the best form for easy consumption. Find appropriate teams to get your content in the market; otherwise, there is no value in creating content and consuming it yourself.

Keep Testing Your New Marketing Techniques

Different businesses employ multiple techniques to maximize their marketing efforts. Test your new approaches to know what works best. The team must come up with new ideas to make marketing more effective. However, ensure you test every technique that comes on board. Marketing is expensive, and it is a waste of time and resources to go with something that does not work. Testing techniques allow you to find the best method that can be used to make your revenue curve bend upwards.

Build a Long-Term Marketing Plan

This involves creating an approach with clean actions for the long-term benefits. It should include both short and long-term goals to assist you in achieving what you wish progressively. You can also hire a strategic analyst to assist you in establishing your marketing plans and realizing your promotion goals.

If you are a student trying to establish your business, the work can be overwhelming. However, do not worry because we have you covered. Best Essay Writing Services: A Quick Solution To Your Academic Problems will assist you in meeting your educational needs.

This Is Why Marketing Translation Is Essential – Even though businesses spend a lot of money on marketing campaigns in their own countries and languages, that’s rarely the case when it comes to expanding their reach to foreign countries and languages. One of the main reasons is, of course, the resources necessary to adapt their existing content and campaigns to new audiences across the globe.

If you want to reach a new audience in their own language, you need to implement high-quality marketing translation. Marketing translation can help you adapt your brand and message to local cultural needs and norms in the country where you’re trying to sell products or services.

So, what exactly is marketing translation?

As you can probably guess by its name, marketing translation is the process of translation for marketing purposes. It includes translating various types of content into different languages, depending on the market you want to enter.

Some of those materials include:

• Website copy
• Blog posts
• Social media content
• Press releases
• Product packaging and descriptions
• Presentations, brochures, and posters
• Other marketing material

But due to the cultural differences between markets, marketing translation often calls for much more than simple translation. In most cases, there’s a need for localization and transcreation of content, which involves different processes and strategies.

Why is marketing translation important?

If you think marketing translation is what your business needs to expand globally, you’ll be happy to know that this type of translation can bring quite a few benefits.

Helps you reach a wider audience

It’s rather simple. The more people can understand your content, the more potential customers you have. So when you translate your marketing content into various languages, you have the opportunity to connect with a greater number of potential customers.

4 tips to take marketing translation to the next level

If you want your business to gain access to customers in global markets, there’s no denying that marketing translation is essential. However, translations have to be experienced, and it’s also crucial that they accurately reflect the brand’s intended message.

To make sure that this translation truly helps your business reach its global potential, consider these tips.

Research the target audience

Researching local trends and understanding cultural nuances are essential steps in crafting a successful translation. Before beginning any translation project, it’s important to research the target audience to make sure the translated message reflects your brand’s values and the meaning you want to convey.

Use localization techniques

Localization involves adapting content for a different culture or market by taking into account things like slang, dialects, colloquialisms, and local expressions. This process is key to ensuring that the translation resonates with the target audience.

Maintain consistent branding across markets

If your business is targeting multiple markets around the world, make sure that the messaging remains consistent across all languages and cultures. This means ensuring that logos, slogans, and product names retain their meaning in different cultures.

Test your translations before the launch

Once you’ve completed a translation project, test it with native speakers to make sure that all messages are accurately conveyed. This step is crucial as it can help you avoid costly mistakes and ensure that your product or service is well-received by the target audience.

Bonus tip: Hire a professional translator

This is arguably the most important step in marketing translation, as inaccurate translations can be costly and even damaging to a brand’s reputation. Make sure you hire a professional translator with experience and expertise in the target language and culture who can provide top-quality services.

Final thoughts

By following these tips for marketing translation, businesses can ensure that their translations are of the highest quality and that they accurately convey the intended message. Hiring professional translators, researching local markets, and using localization techniques and tools are essential factors in creating successful marketing translations.

Additionally, it’s important to test translations with native speakers and maintain consistent branding across multiple markets. This should be enough to give you a great headstart on your marketing translation process.

Top Marketing Approaches – You can do many things to grow in business but still struggle if you do not do some aspects. There is a high number of failing businesses because they concentrate so much on one part and forget the rest. You need to balance your activities. Anything you conduct in your venture has the potential to enable you to progress or flop.

We talk about customer experience, which is amplified, and many businesspersons focus on that and forget there are other underlying factors. We cannot underestimate the significance of providing an excellent customer experience, but on its own, it will not lead you to achieve your goals. For instance, how will customers know you are offering specific products and services? You need to publicize your business. Other aspects are vital too, but marketing is the backbone.

To grow a successful venture, you must understand all the activities you require doing and prioritize them. You need a plan to know how you will finance each department. Essay writing service GradeMiners can help you note some essential areas to focus on when growing your venture.

This article will consider one aspect, which is marketing. In this domain, we will narrow down to strategies you need to hit the market. Modern marketing strategies are vital to meet the needs of contemporary customers.

Struggling businesses can gain ground and boom when you apply effective marketing strategies. The contrary is also true. If you do not evolve your plan based on your customer’s demands, you are likely to flop even when your venture is at its peak. The purpose of marketing is to provide the right information to the right audience at the right time. It is this simple but requires different approaches to attain it.

Content Marketing

Few businesspersons use it, yet it is leading in generating revenue in a business. Content marketing involves everything you provide to market your venture. This marketing approach is employed to increase customer loyalty of brands. The content should be premium to address a specific need, and it is not limited to videos, compelling texts, and images. If you cannot deliver premium content, trust GradeMiners to deliver it. Customers want to associate with the best. That should be your focus when promoting your business. The premium content you create assists in increasing your business visibility on different platforms.

Social Marketing

Technology has made your marketing efforts much easier. Social marketing allows you to attain maximum audience attention within a short duration. Besides, it shows results in real-time, enabling you to change or improve strategies when needed. It works subconsciously in influencing clients and persuading them to take a particular action naturally. Research your clients and their behavior on social media platforms and provide the information corresponding to their daily activities to make it effective.

Search Engine Optimization (SEO)

It is a huge mistake to believe you will do effective marketing without incorporating SEO. Many companies are generating information daily, and this includes your competitors. Why are we talking about SEO? Clients use search engines such as Google, Bing, and Yahoo to look for specific information. In most cases, they select options provided on the first page. Many users do not know that there are multiple pages. Therefore, few people will notice your business if it does not appear on the first page. The information you provide must be optimized. The requirements keep changing as clients change their preferences. You stand a chance to be on the first page based on the uniqueness and authenticity of your content.

Brand Story

Any marketing strategy should aim at publicizing and connecting with the audience. A brand story is one of the best avenues to connect with consumers. It includes creating stories about the brand to attract their attention. Tell the brand’s story because customers will always make time to find more about brands to know their reliability. The story should focus on yourself, your existence, and your passion for clients.

Direct Selling

Interacting with your clients for selling purposes is also an excellent way of ensuring excellent customer service. It is the pioneering model of promotion where companies send representatives for one-one sales. You can clarify ideas to clients and increase referrals for your business.

Are interactive emails the future of email marketing?: Some might think that email marketing is an archaic form of marketing. But in reality, email marketing has come leaps and bounds. Today, emails have become highly interactive, and you can complete all the necessary actions right from your inbox. Below, you will learn about interactive emails and how they can be beneficial for your business. In addition, you can find Best Mailchimp alternatives on internet.

What are interactive emails?

If an email has all the functionalities which can prompt the reader to take the necessary deemed-fit by the sender, they are known as interactive emails. The degree of interactivity in an email varies according to the needs of the brands and the campaign goals. Through interactive emails, the subscriber can directly add items to their shopping carts, book rooms, take the quiz or watch videos right in their inbox. Your interactive emails can be as simple as containing a drop-down menu to navigate through the different sections of your webpage.

The idea behind putting interactive content in your email is to promote more customer engagement. A report by Martech Advisor shows that interactive elements like videos and other visual elements increased the click rates by almost 300%. GIFs, menu navigation features, images, and slider features are similarly effective. In a nutshell, to stand out in your subscriber’s inbox, you need to create more personalized and interactive emails.

What are the advantages of using interactive emails?

Here are a few advantages of using interactive emails in your marketing strategy.

• Increase in open rates

An average person receives more than 120 new emails per day but only responds and interacts with a quarter of them. Therefore, you need to add a little extra in your emails to convince your subscribers to open them. In addition to that, the open rate of an email is a key metric that allows email marketers to gauge the performance of their email campaigns. And interactive emails are known to increase the click-to-open rate of emails by almost 73%.

Taco Bell uses a code-heavy HTML email template to create its holiday marketing campaign. As you can see, they have integrated an entire game in their email. This kind of email breaks the monotony of regular emails and is sure to make the subscriber smile.

• Retain the attention of your readers

The attention span of readers is decreasing every year. Currently, the average attention span of an average human is around 8 seconds. At this point, it has become a necessity for email marketers to come up with interactive emails that can retain the attention of the reader long enough to take the necessary action. Interactive emails can do so by increasing the engagement rate.

PlayStation’s 2019 wrap-up retains the attention span of their readers with this curiosity-inducing interactive email template. They hide some of the stats of the players behind a “tap to reveal” feature. It compels the readers to engage with the email for a longer time.

What are the challenges faced by email marketers while using interactive emails?

Interactive emails are surely a game-changer, but they come with their own share of challenges.

• Not-so-easy to create

Creating HTML email templates to display interactive elements like a drop-down menu or slide navigation is comparatively simpler. But coding something like the add-to-cart feature can be quite complex as it involves transferring and managing data from the email to your webpage. Such features can unnecessarily drain your resources if they are poorly implemented.

• Decrease in measurability

Email marketing is well-known for its measurability. However, this is only true for emails that have static features. When the interactive visual elements are added to the email, it becomes difficult to track the engagement rates of the different elements. This can pose a lot of problems for email marketers to track their campaigns.

• Decrease the visits to webpages

Certain interactive emails provide different menu options to enable the reader to browse through the different sections of the webpage right from their inbox. However, this decreases the chances of their visit to your webpage. This feature of interactive emails can invalidate one of the major goals of email marketing- driving traffic to your website.

• Interactive emails are not supported by all email clients

Interactive emails are yet to be supported by the majority of email clients. They require extensive coding, some of which might not work in certain email applications. Hence, email HTML developers have to rely on fallback codes. Therefore, before you decide to run an interactive email marketing campaign, you should refer to the email client usage data from your customers and subscribers. Then you can run segmentation tactics and send interactive emails to a select few subscribers.

Conclusion

A Litmus report suggests that 21% of the brands have started using interactive emails in their marketing campaigns. The various email clients have started updating their servers to support the coding of these emails. Yet, there is a lack of high-level HTML email developers in the market. Interactive emails are lauded as the future of email marketing campaigns, and that future is not too far away.

Author: Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.

How Video Content Helps SMEs Attract More Customers? – SMEs account for 61% of employment and 51% of overall annual turnover in the UK. SMEs are also struggling massively at the moment, as all kinds of fallout from the Covid-19 pandemic, economic issues, political issues and other factors are causing insolvency to be commonplace in businesses of that size. Additionally, we have all seen the endless statistics about how quickly start-ups and SMEs are doomed to fail, and how common it is for a business to fall through at speed with just one mistake. Scary stuff,

To summarise, as an SME you have the world on your shoulders and it’s almost unthinkable to consider adding anything to your list that isn’t immediately targeted at staying afloat, and dealing with immediate opportunities for growth.

Interestingly, though, there is something you could and should add to your list of things to do because the benefits are probably much more substantial than you realise. That new addition to your list?

Video Content

Video content will cost you time, money and resources to push what’s been made so that it really works for you and makes the most of the effort you have put in. In return, you get some pretty huge benefits, including a new way to attract new customers.

You can attract new customers with video content in so many different ways, hopefully boosting sales and maintaining customer loyalty, too. If you’re still not convinced, take a look at the following reasons that video content can help SMEs just like you attract more customers:

An Increase in Conversion Rates

Adding a video to your landing page can increase conversion rates by over 75%. So not only are your videos going to attract more customers (as we discuss more below) but they encourage the sales to go through, and make those website visits count. It doesn’t even have to be a complex video or a particularly amazing or unique video, either. Just have some nice visuals of your products and a high-quality voice over from a voice over service explaining what they are and what they do. It’s so simple, and yet, so effective.

Introducing Your Brand to the World

Your brand awareness is not high, because you are an SME. Unlike major brands, you don’t have giant billboard ads, advertising at football matches, giant social media accounts and similarly expensive forms of marketing. You don’t have the big brand way of getting new customers.

What video content does, is affordably allows you to introduce your brand to the world in a dynamic, professional way that is engaging and that grabs the attention of the viewer. With video, you can use your voice over company actor to be descriptive, to be emotive, to create waves and encourage conversations. You can tell a story – your story – and new customers will pay attention and hopefully want to be part of your story.

Down to the sales – customers are also six times more likely to buy from a company that is purpose-driven. So, by showing your purpose in your brand video, you actively increase your chance of getting more sales.

Building Trust

As an SME you don’t have the trust of your customers yet. A few may love what you do, but you aren’t big enough to have your brand images, colours or other marketing associated with a trusted message at a glance. What video content is able to do is engage your audience in full, so that they trust you more. One study showed that when people think of what it means to be human, they think of how we are able to feel and how we are able to think. Furthermore, the study showed that businesses are missing out on their products and product marketing connecting with consumers because they are not utilising the human experience as part of their campaigns.

A good example of this is where a company may put out a video of a product and a product alone. We don’t see that product changing the life of the person using it, we don’t even see a human interacting with it. That is why social influencers are so good at what they do – they show us that people we like use the product, and they show us the human behind the product use. Making videos, especially those with people in them, or ways of explaining the human side to your business, is essential for building trust between your customers and your brand.

Social Sharing

Social media posts with video content generate 1200% more shares than those with text and photo combined. As an SME you know social media is integral to your brand growth, and if you want to make your content work as hard as it possibly can, the way to do that is with videos rather than photos or blogs.

Do be careful not to rely on viral videos to suddenly create big traction and impact. Realistically, it is a consistent stream of well-made videos consumers will respond to long-term. Viral popularity doesn’t last, and doesn’t even necessarily convert to sales either. Think high quality, slow and steady and you will win the race to gaining more customers.

Social Proofing

Social proofing is essentially how we, as people, look to other people to show us that something is OK to buy or use. This includes their take on products in the form of reviews or forum discussions. As an SME, social proof is essential.

You might only have a small number of people who have used your product, so you are lacking in social proofing, which is why encouraging people to leave reviews and testimonials is essential. It is also why you should take that positive feedback and include it in a video.

You can also work with other brands and influencers who can create video content that provides product social proofing. Even if you do have good social proofing for your brand, video content showcasing it is a great way to draw attention to it, thus attracting more customers who may require that kind of psychological encouragement to approach your brand and buy from you.

Explainer Videos

As an SME you might need to go the extra mile to get people to understand your product or services. New customers might not be enthralled by the images of your products or your packaging (something to work on another day) but if you show the product in a video and explain how it should be used, they will have more chance to see how it can benefit them, and their lives. Importantly, they also retain more information about the product than they would from a written ad. Statistics say we take in 95% of a video’s message when we watch it, compared to just 10% of the message we get from text, such as a blog.

Becoming an Industry Leader

When brands repeatedly ask people to buy from them and they don’t offer much else, customers will not show intrest. New customers may not initially have a reason to pay attention to you, and constant messaging to buy from you could have even turned them off.

To refresh your image and engage new customers, and establish a stronger bond with current customers, you can offer video content that is shared just because it is relevant and useful for your target audience. It is how you become an industry leader. You create content your audience would find useful, without any expectation from them to buy from you. This information is shared and liked on its own merit, and you elevate your position in your industry.

The ideal scenario is that customers come across your content through general online sharing and then find out about your products, instantly giving them a positive impression of your brand and your knowledge as an industry leader. It’s a way to get brand trust before a customer has even found out about your products, improving your chance of a purchase when they do shop with you because they have already discovered that you know your stuff, and that you’re trustworthy.

Expansion Across the Globe

When you create content as an SME you target it to your audience in this country and you may also want to acquire customers from other countries as you test the market, and potentially expand into other areas of the globe.

Video content is very easy to translate with the help of a professional voice over company. That professional voice over company can offer you the chance to have German voice overs, Spanish voice overs, Japanese voice overs – any language you need. You could also add subtitling easily with a translation company providing accurate, localised subtitles. It’s a really great way to take one high quality video and stretch its use overseas, helping your SME expand further afield in an effective way that appeals to many people.

Additionally, your content is also accessible to people who may be hard of hearing, or who struggle with vision issues, as they can access subtitling and voice overs on your video and learn about your products, opening up even more buyer potential than you had before.

Why Not Make a Plan to Create Video Content Today?

Hopefully you can now see that video content is not just a good idea for you as an SME, but it is essential. You can attract so many more customers with high quality videos, especially if you include professional voice overs to add that extra finesse, premium feel and polish – everything you want to associate with your brand.

Why not make a plan to create video content today so your SME can soar above the competition and impress your target market? With video content your SME will not just survive these challenging economic times, but it can truly thrive and go from strength to strength.